How We Designed Our New Podcast Logo – Mother Jones

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James West/Mother Jones

Yesterday, we launched the Mother Jones Podcast. One exciting step in putting out a new show is creating a logo that distills for eyeballs the essence of what we are offering listeners’ eardrums.

That’s where Adam Vieyra, our digital art director, stepped in. In this video, Adam explains how he conceptualized the logo from initial sketches to the final version: a ball of string with one thread sticking out, placed on our orange background. “It organically comes up as a terminology for reporting, to keep pulling on that string, or to keep gathering string on that,” Adam told me. “It’s just something I’ve heard in newsrooms, and specifically at Mother Jones.”

Watch Adam’s creative process unfold:

Listen to our debut show here:

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